The measure of the total audience size for a given platform is determined by which metric?

Question

Quizplus · Accepted Answer

Reach is the metric used to measure the total audience size for a given platform. It refers to the number of unique people who have seen a particular post or content on a social media platform. Sentiment analysis measures the positivity or negativity of the audience's reactions, share of voice measures a brand's or company's presence relative to its competitors, engagement measures the level of interaction with the content, and volume of mentions measures the number of times a brand or company is mentioned on social media.

The Measure of the Total Audience Size for a Given