A marketer that is analyzing the attitudes,emotions,and opinions behind words used in social media is using

Question

Quizplus · Accepted Answer

Sentiment analysis is the process of analyzing and categorizing opinions expressed in a piece of text to determine whether the overall attitude is positive, negative, or neutral. It is commonly used by marketers to understand the attitudes, emotions, and opinions behind words used in social media. Engagement analysis is the measurement of user interaction with social media content, share of voice measures a brand's visibility compared to its competitors, applause rate measures the number of likes, claps, or other reactions to a piece of content, and influence analysis measures the impact individuals or groups have on others. While all of these can be useful for marketers, sentiment analysis is the best choice for analyzing attitudes and emotions in social media.

A Marketer That Is Analyzing the Attitudes,emotions,and Opinions Behind Words