The five stages most consumers go through when engaged in extended problem solving is called the
A)alternative evaluation process.
B)consumer decision-making process.
C)purchase decision process.
D)product evaluation timeline.
E)want vs.need appraisal.

Question

Quizplus · Accepted Answer

The five stages of the consumer decision-making process are problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. This process is specifically related to extended problem solving, which refers to a situation where a consumer is highly involved in a purchase decision and requires extensive research and evaluation of options. Therefore, choice B, which refers to the consumer decision-making process, is the best answer.

The Five Stages Most Consumers Go Through When Engaged in Extended