Individuals who exert an unequal amount of influence on the decisions of others because they are considered knowledgeable about particular products are called
A)company leaders.
B)reference group leaders.
C)marketing trailblazers.
D)opinion leaders.
E)product pushers.

Question

Quizplus · Accepted Answer

Individuals who exert an unequal amount of influence on the decisions of others because they are considered knowledgeable about particular products are called opinion leaders. These people have expertise in certain areas and their opinions are highly valued by others. Their opinions can influence the decision-making process of others and help to shape consumer behavior.

Individuals Who Exert an Unequal Amount of Influence on the Decisions