How consumers make choices is influenced by the personal,financial,and social significance of the decision being made,in other words,their level of
A)cognitive dissonance.
B)perception.
C)involvement.
D)motivation.
E)self-actualization.

Question

Quizplus · Accepted Answer

Involvement refers to the personal relevance or importance of a decision to a consumer. The level of involvement can influence how much effort a consumer puts into researching and evaluating options before making a choice, as well as how much cognitive dissonance they may experience after making a decision.

How Consumers Make Choices Is Influenced by the Personal,financial,and Social