Which of the following sets of characteristics is representative of a low-involvement purchase?
A)The item to be purchased is expensive,seldom purchased,and risky,and requires research.
B)The item to be purchased is inexpensive,seldom purchased,and risky,and requires little research.
C)The item to be purchased is expensive and seldom purchased,but carries little risk and requires little research.
D)The item to be purchased is inexpensive and frequently purchased,is an item of limited risk,and requires little forethought.
E)The item to be purchased is expensive and frequently purchased,carries little risk,but requires research.

Question

Quizplus · Accepted Answer

Low-involvement purchases are typically low-cost, frequently purchased items with limited risk and require little effort or research. Option D captures this by stating that the item is inexpensive, frequently purchased, has limited risk, and requires little forethought.

Which of the Following Sets of Characteristics Is Representative of a Low-Involvement