Virtual Inc.,a manufacturing company,has recently entered the cell phone industry.This industry is characterized by rapid technological innovations.Which of the following is most likely to be true for Virtual?
A) The life cycle of its cell phones will be very long.
B) It will face rapid product obsolescence.
C) It will face low market segmentation in the cell phone industry.
D) It will have a lower need for product differentiation.

Question

Quizplus · Accepted Answer

Since the cell phone industry is characterized by rapid technological innovations, Virtual Inc. is most likely to face rapid product obsolescence. This means that their cell phones may quickly become outdated and replaced by newer models, making it important for Virtual Inc. to keep up with technological advancements to stay competitive in the market.