Jordan,the CEO of Early Bird Corp.,believes that it is important to focus on the quantity of new product ideas generated rather than the quality of ideas generated.He encourages everyone in the company to come up with product ideas,and those that seem feasible are further developed.According to him,it takes several raw ideas to develop one successful new product.Jordan's views reflect the concept of:
A) innovation adolescence.
B) innovation diffusion.
C) innovation readiness.
D) innovation funnel.

Question

Quizplus · Accepted Answer

Jordan's approach of encouraging everyone in the company to come up with ideas and then funneling them down to the feasible ones is an example of the innovation funnel. The innovation funnel is a process where a large number of ideas are generated and then gradually narrowed down to a smaller number of feasible ideas that can be developed into successful products. This approach emphasizes the quantity of ideas generated rather than the quality of each individual idea.