The primary objective of total quality management (TQM)is to:
A) meet or exceed customer expectations.
B) maximize profits for the company and the employees.
C) form a sustainable organization.
D) protect the employees from any form of discrimination.

Question

Quizplus · Accepted Answer

The primary objective of total quality management (TQM) is to meet or exceed customer expectations. TQM is a customer-focused approach that aims to improve the quality of products and services as per customer requirements. By meeting or exceeding customer expectations, companies can achieve customer satisfaction, loyalty, and retention, which can ultimately lead to increased profits and a sustainable organization. TQM also emphasizes continuous improvement and employee involvement in the quality improvement process. However, the primary objective of TQM is to satisfy customers by providing them with high-quality products and services.

The Primary Objective of Total Quality Management (TQM)is To