In _____ the buyer cannot easily switch to another supplier because personnel might have to be retrained,downstream customers would be let down or some aspect of setup would be costly.
A) Always-a-share accounts
B) Lost-for-good accounts
C) Never-a-share accounts
D) Marginal accounts
E) Average accounts

Question

Quizplus · Accepted Answer

In "Lost-for-good accounts," the buyer faces high switching costs, such as retraining personnel or disappointing downstream customers, making it difficult to change suppliers.

In _____ the Buyer Cannot Easily Switch to Another Supplier