Generally,sales are low and profits are not expected in the _____ stage of the PLC.
A) Introduction
B) Growth
C) Maturity
D) Saturation
E) Idea generation

Question

Quizplus · Accepted Answer

In the Introduction stage of the Product Life Cycle (PLC), sales are typically low as the product is being introduced to the market, and profits are not expected to be high due to the high costs associated with product development and marketing efforts to build awareness.

Generally,sales Are Low and Profits Are Not Expected in the _____