In the decline stage of the PLC:
A) Sales and profits stabilize
B) Marketing investment is maintained
C) Products are added to the market
D) Marketers seek new markets/applications for the product
E) Marketing expenses should begin to decline

Question

Quizplus · Accepted Answer

In the decline stage of the PLC, sales and profits tend to decline. To counter that, marketers should seek new markets and applications for the product in order to extend its life cycle. Maintaining marketing investment and adding new products may not be feasible at this stage, and expenses should be cut down instead of maintained. Therefore, the best choice is D.

In the Decline Stage of the PLC