In the maturity stage:
A) Competition against an innovative product is most likely to enter the market
B) Marketing expenses should begin to decline
C) Vendors begin to differentiate their product in order to create secondary demand
D) Primary demand must be created
E) Sales are relatively low and profits are unlikely

Question

Quizplus · Accepted Answer

In the maturity stage, the product is well-established, and marketing expenses often decline as the focus shifts to maintaining market share rather than creating awareness.

In the Maturity Stage