Management writers recommend that an organization should define its business in terms of its ________.
A) technology
B) number of employees
C) product mix
D) customer needs

Question

Quizplus · Accepted Answer

Because customers are vital to the survival of most organizations, managers must correctly identify customers and promote organizational strategies that respond to their needs. This is why management writers recommend that organizations define their business in terms of the customer needs they are satisfying.

Management Writers Recommend That an Organization Should Define Its Business