A shotgun approach to exporting will almost always result in that firm becoming established in any one market.

Question

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A shotgun approach to exporting means trying to sell products to any market without a specific strategy or focus. This can lead to a scattered and unfocused effort, which often does not result in long-term success in any specific market. Establishing a successful export presence requires careful research, targeting, and planning.

A Shotgun Approach to Exporting Will Almost Always Result in That