When conventional means of payment are difficult,a firm might turn to countertrade as a means of structuring an international sale.

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Countertrade is often used by firms when conventional means of payment, such as cash or credit, are difficult or unavailable. Countertrade involves using goods or services as payment in lieu of traditional currencies, which can offer a way to facilitate international sales in challenging markets.

When Conventional Means of Payment Are Difficult,a Firm Might Turn