Which of the following statements about the mass media is true?
A)Johnson & Johnson, maker of Tylenol, has an unblemished record when it comes to successful media strategy during a crisis.
B)The power and the reach of mass media are declining.
C)In a crisis, the media should be used to communicate frequently and honestly with the public.
D)Very few companies feel the need to have public-relations people to communicate with the press.
E)Only top-level executives need special instruction on how to deal with the media.

Question

Quizplus · Accepted Answer

A big part of Johnson & Johnson's successful strategy during the 1982 crisis was communicating honestly and frequently through the media.Since then, it abandoned its own strategy and was not very forthcoming in its communications with the media during the recalls of 2010.

Which of the Following Statements About the Mass Media Is