Alex has found that both commercial and residential real estate buyers respond positively to his marketing communication message.Alex has identified __________ that respond similarly to his marketing efforts.
A) mass customization consumers
B) geographic segments
C) market segments
D) self-concept customers
E) geodemographic segments

Question

Quizplus · Accepted Answer

Alex has identified market segments that respond similarly to his marketing efforts. Market segmentation involves dividing a larger market into smaller groups of consumers with similar needs or characteristics. In this case, Alex has identified two market segments - commercial and residential real estate buyers - who have similar responses to his marketing communication message. The other options (mass customization consumers, geographic segments, self-concept customers, and geodemographic segments) do not accurately reflect the situation described in the question.

Alex Has Found That Both Commercial and Residential Real Estate