When Penguin Catering Services first opened,the owner decided to target only events at resorts in its geographic region.Penguin Catering was using a(n)__________ targeting strategy.
A) concentrated
B) micromarketing
C) benefit-driven
D) differentiated
E) undifferentiated

Question

Quizplus · Accepted Answer

The owner of Penguin Catering Services targeted a specific market segment, which is events at resorts in its geographic region. Therefore, the company is using a concentrated targeting strategy.

When Penguin Catering Services First Opened,the Owner Decided to Target