After assessing the market growth potential and market competitiveness in Mexico for his company's baby products,Harmon wanted to evaluate market access.To do this,Harmon would consider
A) ease of accessing or developing distribution channels and brand familiarity.
B) the current size of the market and the expected growth rate.
C) ease of pricing control and number of promotional outlets.
D) the number of competitors, entry barriers, and product substitutes.
E) profitability and customer buying behavior.

Question

Quizplus · Accepted Answer

To evaluate market access, Harmon would consider ease of accessing or developing distribution channels and brand familiarity. This is because the ability to get their products to consumers is crucial for penetrating the market, and having a well-known brand can help increase consumer trust and willingness to buy. The other options listed may also be important factors to consider, but they are not as directly related to market access as distribution and brand familiarity.

After Assessing the Market Growth Potential and Market Competitiveness in Mexico