When referring to "exchange," marketers are focusing on
A) the location where products and services are traded.
B) the price charged, adjusted for currency exchange rates.
C) location-based tactics for creating value.
D) promotional offers designed to stimulate barter.
E) the trading of things of value.

Question

Quizplus · Accepted Answer

When referring to "exchange," marketers are focusing on the trading of things of value, such as money, goods, services, or information, between parties. It encompasses a broader scope than just the location where products and services are traded, price, location-based tactics, or promotional offers. Instead, it refers to the fundamental concept of exchanging something that one party perceives as having value for something else that the other party values more.

When Referring to "Exchange," Marketers Are Focusing on