Marketers must determine the price of a product carefully,based on potential buyers' beliefs about
A) its value.
B) the environment.
C) the cost to manufacture the product.
D) the economic outlook.
E) the product's new advertising campaign.

Question

Quizplus · Accepted Answer

The price of a product is most influenced by the value perceived by potential buyers. The value of a product depends on various factors such as the product's benefits, quality, and features in comparison to the competitors. Therefore, marketers must carefully determine the product's price based on the value perception of potential buyers to achieve maximum profit.

Marketers Must Determine the Price of a Product Carefully,based on Potential