Xavier is analyzing potential market segments.He should carefully seek potential customers who have both an interest in his products and
A) a thorough knowledge of his brand messages.
B) the ability to buy them.
C) knowledge of competing products.
D) the ability to negotiate discounts.
E) are removed from traditional marketing alternatives.

Question

Quizplus · Accepted Answer

It is important for Xavier to ensure that potential customers have the ability to buy his products. Even if they have an interest in his products and knowledge of his brand messages, without the ability to buy, they cannot become a viable market segment for Xavier to target.

Xavier Is Analyzing Potential Market Segments