Brian is struggling with the choice of publishing his new book,How to Cook Polish Barbeque,as an e-book or a paperback.Brian is addressing which core marketing aspect?
A) developing a promotional plan
B) managing the exchange function of marketing
C) making product decisions
D) deciding where and how to sell the product
E) pricing the product

Question

Quizplus · Accepted Answer

Brian is addressing the core marketing aspect of making product decisions, specifically deciding on the format of the book (e-book or paperback).

Brian Is Struggling with the Choice of Publishing His New