Brand associations including signs,marks,colors,smells,and sounds are part of a brand's _____.

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Trade dress refers to the total visual image a brand projects, including all of its visual, sensory, and stylistic components, such as packaging, colors, sounds, and design elements. Trademarks refer specifically to words, names, and symbols used to identify and distinguish the goods of one seller from those of another. Copyrights protect original works of authorship, such as literary or artistic creations. Slogans are short, memorable phrases that capture the essence of a brand's values or benefits. Packaging refers specifically to the physical container or wrapping that a product comes in.

Brand Associations Including Signs,marks,colors,smells,and Sounds Are Part of a Brand's