Question 1

Discuss the differences between traditional print media and social media with regard to audience reach,expense and access,training,delivery,permanence,credibility,and social authority.

Accepted Answer

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Question 2

Describe 5 of the 10 performance measures brand managers typically use to assess outputs or revenues of social media.

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Question 3

What are social media?
 Give two examples.

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 Give two examples....

Question 4

__________ refers to any marketing activity conducted though Internet networks to which consumer are continuously connected using a personal mobile device.
A) Mobile marketing
B) Global positioning satellite (GPS) advertising
C) QR coding
D) Digital promotion
E) RFD algorithms

Accepted Answer

Mobile marketing involves advertising or promotion conducted through mobile devices such as smartphones and tablets, allowing companies to connect with consumers who are constantly connected to the internet. The other choices, including GPS advertising, QR coding, digital promotion, and RFD algorithms, are all components that may be used in mobile marketing campaigns, but none of them fully encompass the concept.

Question 5

Which of the following results of the convergence of the real and digital worlds is most accurate?
A) a greater emphasis on traditional media since it is more cost-effective than social media
B) an increased emphasis on mobile marketing
C) a de-emphasis on social network communities in favor of functional ones, often global in nature
D) the elimination of traditional media; all media will become digital
E) the limitations of digital cash representing a hurdle to the expansion of e-commerce

Accepted Answer

The increased use of mobile devices has led to an increased emphasis on mobile marketing as a result of the convergence of the real and digital worlds. This is evident in the growing number of mobile-specific advertising formats and the focus on mobile optimization for websites and e-commerce platforms.

Question 6

Which of the following smartphone apps is made possible through mobile marketing?
A) Instagram
B) location-based promotions
C) Twitter
D) Candy Crush
E) music-streaming services

Accepted Answer

Location-based promotions rely on mobile marketing techniques such as geofencing and beacon technology to target users with offers and promotions based on their physical location. Instagram, Twitter, Candy Crush, and music-streaming services may use mobile marketing to promote their apps, but they are not inherently made possible by it.

Question 7

What is meant by "convergence" of real and digital worlds?
 What are some of the marketing actions a brand manager can take to exploit the convergence?

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Question 8

Even very successful video game apps can reach the decline stage of the product life cycle quickly,so Clash of Clans and Candy Crush Saga video games have sought to ________ to address this challenge.
A) make highly engaging games based on the Angry Birds approach
B) use social media strategies
C) build on a huge personal-rewards psychology for players
D) quickly create new games
E) create product extensions

Accepted Answer

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Question 9

The product life cycle is of most concern for which app?
A) Pandora
B) Pinterest
C) Angry Birds
D) Netflix
E) Bank of America

Accepted Answer

The product life cycle refers to the stages a product goes through from introduction to decline, and is most relevant for physical goods like apparel, electronics, and packaged foods. Out of the given options, Angry Birds is the only app that can be considered a physical product, as it has its own merchandise like plush toys and board games. The other options are digital platforms and services that may evolve and update over time, but do not have a clear life cycle.

Question 10

StuffDOT is a
A) wiki.
B) virtual game world.
C) virtual social world.
D) blog.
E) social network.

Accepted Answer

StuffDOT is a social network that allows users to share and discover products and recommendations with their friends and followers. It is focused on shopping and personal style, with a feature that allows users to create collections of their favorite items.

Question 11

What are the main ways brand managers can use Twitter?

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Question 12

Describe the communications process of both traditional media and social media.

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Question 13

At the present time,StuffDOT sees which of the following social networks as its direct or principal competitor?
A) Facebook
B) Pinterest
C) Groupon
D) Pandora
E) StuffDOT sees no "direct" competitors

Accepted Answer

This is the first time,to StuffDOT's knowledge,that a firm has developed a platform where the people posting to social media are the same people who are rewarded for it,meaning it has no direct competitors.See: Video Case 16: StuffDOT™,Inc.: Rewarding Users for Actively Shopping and Sharing!

Question 14

Describe the two factors that are used to classify social media.

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Question 15

What are the three performance measures brand managers typically use to assess the inputs or costs of social media?
 In your response,provide an example of what the payment terms would be for an advertiser.Also,identify the advantages and disadvantages of each metric.

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Question 16

What are the four guidelines to engage fans on Facebook?

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Question 17

What is a "dot" on StuffDot?
A) a follower
B) a campus ambassador
C) a user commission
D) a user post
E) a request for more information

Accepted Answer

On StuffDot, a dot refers to a user post. Users can create a post on the platform and share their thoughts, ideas, or opinions on various topics. Other users can engage with these posts by commenting or liking them. Therefore, the best choice is D.

Question 18

What is the role of a brand manager in advertising on social media like Facebook?

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Question 19

The greatest concern consumers may have regarding the convergence of the real and digital worlds is
A) the elimination of traditional media; all media will become digital.
B) a decreased emphasis on measuring the marketing return on investment for social media initiatives.
C) the interference with personal privacy as personal data gets shared within and across social media.
D) the proliferation of ads and sponsored stories on social networking sites that reduce click-through rates.
E) the absence of digital cash to complete the near field communication transaction process.

Accepted Answer

The convergence of the real and digital worlds poses a threat to personal privacy as personal data becomes more easily shared within and across social media. This has raised concerns among consumers, who fear the misuse of their personal data by companies and other third parties.

Question 20

StuffDOT's vision is to
A) compete directly with online sites such as Macy's online store.
B) wage a battle for niceness by addressing bullying being faced by young girls.
C) use the affiliate fees and commissions to grow its business.
D) reward users for what they are already doing online.
E) share images of favorite things by women for other women.

Accepted Answer

The article states that StuffDOT's vision is to "reward users for what they are already doing online." This aligns with choice D, as users are being rewarded for their online activities. The other choices are not mentioned in the article.

Quiz 16: Using Social Media and Mobile Marketing to Connect With Consumers

Discuss the differences between traditional print media and social media with regard to audience reach,expense and access,training,delivery,permanence,credibility,and social authority.

Describe 5 of the 10 performance measures brand managers typically use to assess outputs or revenues of social media.

What are social media? Give two examples.

__________ refers to any marketing activity conducted though Internet networks to which consumer are continuously connected using a personal mobile device.

Which of the following results of the convergence of the real and digital worlds is most accurate?

Which of the following smartphone apps is made possible through mobile marketing?

What is meant by "convergence" of real and digital worlds? What are some of the marketing actions a brand manager can take to exploit the convergence?

Even very successful video game apps can reach the decline stage of the product life cycle quickly,so Clash of Clans and Candy Crush Saga video games have sought to ________ to address this challenge.

The product life cycle is of most concern for which app?

StuffDOT is a

What are the main ways brand managers can use Twitter?

Describe the communications process of both traditional media and social media.

At the present time,StuffDOT sees which of the following social networks as its direct or principal competitor?

Describe the two factors that are used to classify social media.

What are the three performance measures brand managers typically use to assess the inputs or costs of social media? In your response,provide an example of what the payment terms would be for an advertiser.Also,identify the advantages and disadvantages of each metric.

What are the four guidelines to engage fans on Facebook?

What is a "dot" on StuffDot?

What is the role of a brand manager in advertising on social media like Facebook?

The greatest concern consumers may have regarding the convergence of the real and digital worlds is

StuffDOT's vision is to