Question 1

Sales tools used to support a company's advertising and personal selling directed to wholesalers,distributors,or retailers are referred to as

Accepted Answer

The answer of Sales tools used to support a company's...

Question 2

Virgin Mobile,a mobile communications service provider,recently offered consumers a __________ of $100 when they switched their service during a seven-week period,and deducted it from the first bill.

Accepted Answer

The offer mentioned in the sentence is a deduction of $100 from the first bill for consumers who switch their service during a specific time period. This describes a rebate, which is a type of promotion where customers receive a partial refund for a purchase or service.

Question 3

A Taste of Greece,a restaurant chain that is known for its Extra Juicy Gyro sandwich,wants to encourage repeat purchases and create long-term customers.Which sales promotion should it employ?

Accepted Answer

A loyalty program that rewards customers for repeat purchases is the best way to encourage long-term customers. It provides an incentive for customers to continue coming back to the restaurant and earn free food as a bonus. The other options listed may encourage short-term purchases, but are less likely to lead to repeat business.

Question 4

The consumer sales promotion that involves the use of a brand-name product in a movie,television show,video game,or a commercial for another product is referred to as

Accepted Answer

This refers to the practice of featuring or showcasing a product in a non-traditional advertising format, such as a movie or TV show, to increase product visibility and awareness among consumers. It is a form of marketing communication that seeks to integrate products into the content of media platforms, rather than simply displaying a traditional ad.

Question 5

A discount on each case ordered during a specific period of time is referred to as a

Accepted Answer

A case allowance is a discount offered on each case ordered during a specific period of time. This incentive encourages retailers to purchase larger quantities and helps to move inventory quickly. Functional allowances are discounts offered for performing some type of promotional activity, such as displaying a product prominently in a store. Merchandise allowances are discounts offered for purchasing a specific product or group of products. Finance allowances are discounts offered for paying invoices early. Manufacturer's inducements are incentives offered to encourage retailers to carry a particular brand or product line.

Question 6

A(n)__________ reimburses a retailer for extra in-store support or special featuring of a brand.

Accepted Answer

A merchandise allowance is provided by the manufacturer to the retailer to reimburse them for extra in-store support or special featuring of a brand. The allowance is given as a percentage of the sales of the merchandise.

Question 7

A variation of the case allowance is the __________ approach,whereby retailers receive some amount of the product free based on the amount ordered,such as 1 case free for every 10 cases ordered.

Accepted Answer

The mentioned approach is commonly known as the "free goods" approach, where a retailer receives some amount of product for free based on the amount ordered. Therefore, option D is the correct answer.

Question 8

Tom Cruise wore Bausch and Lomb's Ray-Ban sunglasses in the movie Risky Business,and sales skyrocketed.The appearance of the sunglasses in the film is an example of

Accepted Answer

The appearance of the sunglasses in the movie is an example of product placement, as the brand's product was featured in the film. This can lead to increased sales and brand awareness for the product.

Question 9

A promotion related to the movie Insurgent was seen in cinemas throughout the United States.The goal of the sales promotion was designed to maximize the consumer's attention to a DVD release and provide storage for the products.This type of sales promotion is referred to as a

Accepted Answer

The sales promotion described is a point-of-purchase display, as it was seen in cinemas with the goal of drawing consumer attention to a DVD release and providing storage for the product. A sample would involve giving out a small amount of the product for consumers to try, a freestanding insert would be a printed advertisement separate from the product itself, a premium would be an item given as a bonus with the purchase of the product, and a deal would involve a discounted price or special offer for purchasing the product.

Question 10

Trade promotions are

Accepted Answer

Trade promotions are sales tools used to support a company's advertising and personal selling directed to wholesalers, distributors, or retailers. These promotions are not directed towards ultimate consumers but rather towards the middlemen who help get the product to the end consumers. Examples of trade promotions include trade allowances, push money, and point-of-purchase displays.

Question 11

When a ________ is offered on lower-priced items as a sales promotion,the time and trouble of mailing in a proof of purchase to get the rebate check often means that many buyers never take advantage of it.

Accepted Answer

The passage explicitly mentions that rebates often require customers to mail in a proof of purchase in order to receive a rebate check, which can be a deterrent for some buyers. The other options (premiums, product placement, deals, and coupons) do not involve this specific challenge of needing to mail in a proof of purchase.

Question 12

A sales promotion prominently displayed in a store aisle is called __________ display.

Accepted Answer

A point-of-purchase (POP) display is designed to attract the attention of customers and promote a particular product or offer. It is typically placed in a prominent location, such as an aisle or checkout area, to encourage impulse purchases.

Question 13

A sales promotion designed to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate is referred to as

Accepted Answer

The description matches a loyalty program, which is designed to encourage repeat purchases by offering rewards or premiums as purchases accumulate. Options A, B, D, and E do not match the given description.

Question 14

A consumer sales promotion tool that offers the return of money based on proof of purchase is known as a

Accepted Answer

A rebate is a specific type of sales promotion where a consumer receives a return of money after submitting proof of purchase. This can be in the form of a check, prepaid card, or digital payment. Premiums refer to free items that are given away with a purchase, coupons offer a discount on the price of the product, deals offer a special price or bundle, and product placement refers to placing a product in a specific location within a TV show or movie.

Question 15

In the film Runaway Bride,Julia Roberts boarded a FedEx truck.Another actor gave voice to FedEx's service guarantee,saying she will arrive "by 10 a.m.the next business day." This is an example of

Accepted Answer

This is a classic example of a product placement, where a product or brand is intentionally placed in a movie, TV show or other media for promotional purposes. In this case, FedEx paid to have their brand featured in the film with the hope that it would increase brand awareness and drive sales.

Question 16

Product placement refers to

Accepted Answer

Product placement refers to the use of a brand-name product in a movie, television show, video game, or commercial for another product as a form of consumer promotion. It is a marketing strategy where the brand pays to have their product featured prominently within a scene, which can increase brand awareness and recognition among consumers.

Question 17

The most popular loyalty programs today are __________ reward programs.

Accepted Answer

Credit card reward programs are currently the most popular type of loyalty program, with many credit card issuers offering rewards for purchases made with their cards. These rewards may include cash back, points that can be redeemed for travel or merchandise, or other perks and benefits. Other types of loyalty programs, such as those offered by airlines or hotels, are also popular but generally have more limited reach than credit card reward programs.

Question 18

Nabisco used a free-standing rack in the shape of a bus to promote its Ritz and other cracker products.The goal of the sales promotion was to maximize the consumers' attention to lunch box and after-school snacks.The "bus," which provided storage for the featured products,was placed in a high-traffic area of U.S.grocery stores.This type of sales promotion is referred to as a

Accepted Answer

The use of a free-standing rack in the shape of a bus placed in a high-traffic area of grocery stores is a point-of-purchase display, which aims to attract consumers' attention and encourage impulse purchases.

Question 19

After the release of the movie E.T.,sales of Hershey's Reese's Pieces soared while Mars,the makers of M&M'S,regretted not permitting its product to be used in the film.This is an example of

Accepted Answer

This is an example of product placement, where a company's product is featured in a movie or TV show with the intention of increasing brand awareness and sales. In this case, Hershey's Reese's Pieces benefited from being prominently shown in the movie E.T., while Mars missed out on an opportunity to increase sales by not allowing M&M'S to be used in the film.

Question 20

Three common trade-oriented sales approaches are targeted uniquely to wholesalers,retailers,and distributors: allowances and discounts,__________,and training of distributor's sales forces.

Accepted Answer

Cooperative advertising is a trade-oriented sales approach where manufacturers and retailers share the cost of advertising, making it a suitable strategy for targeting wholesalers, retailers, and distributors.

Quiz 15: Advertising, sales Promotion, and Public Relations