Question 1

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Accepted Answer

Selective distribution is a middle ground between intensive distribution (flooding the market with the product) and exclusive distribution (offering the product through only one or a very select few retailers). Selective distribution involves selecting a limited number of retailers in a specific geographical area to carry the product.

Question 2

John Deere manufactures and distributes industrial and farm equipment.This type of equipment is considered to be a specialty product.Which type of market coverage does John Deere most likely use?

Accepted Answer

The answer of John Deere manufactures and distributes industrial and...

Question 3

Selective distribution refers to

Accepted Answer

Selective distribution is a strategy whereby a company chooses to distribute its products or services through a limited or selective number of retail outlets in a specific area. This strategy allows companies to maintain greater control over their brand image, quality, and pricing, while also targeting specific customer segments through carefully chosen retail partners. Selective distribution is often used for high-end or luxury products that require a certain atmosphere or retail environment to be properly showcased, or for products that require specialized knowledge or training to sell effectively.

Question 4

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories,one of which is

Accepted Answer

Convenience is one of the interests that buyers might want fulfilled when choosing a marketing channel. This includes factors such as accessibility, ease of use, and convenience of location. A firm that chooses a marketing channel that prioritizes convenience for their customers is more likely to attract and retain customers who value these factors.

Question 5

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?

Accepted Answer

The answer of Which type of distribution density does Piaget...

Question 6

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide

Accepted Answer

When buyers have limited knowledge or desire specific data about a product or service, the most important consideration in choosing a marketing channel is to provide information. This can be done through various means such as product descriptions, customer reviews, comparison charts, and expert opinions. By providing accurate and detailed information, companies can help potential customers make informed decisions about whether to buy their products or services.

Question 7

Bentley Motors makes one of the world's most prestigious automobile brands,targeting the ultra-luxury segment.Which type of market coverage does Bentley most likely use?

Accepted Answer

Bentley uses exclusive distribution, which means that it limits the number of dealerships selling its cars to maintain a high level of exclusivity and control over pricing and presentation. This is in line with the ultra-luxury segment that the brand targets.

Question 8

There are three degrees of distribution density,one of which is intensive distribution.What would best be considered opposite of this degree of distribution density?

Accepted Answer

Intensive distribution means the products are widely available in as many outlets as possible. The opposite of this would be exclusive distribution, where the products are only made available in very few outlets or locations.

Question 9

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Accepted Answer

The answer of Retailers and industrial distributors prefer exclusive distribution...

Question 10

Which is the most common form of distribution intensity used today?

Accepted Answer

The answer of Which is the most common form of...

Question 11

When only one retailer in a geographical area carries a firm's products,the density of distribution is referred to as

Accepted Answer

When only one retailer in a geographical area carries a firm's products, it is known as exclusive distribution. This strategy is often used for high-end or luxury products where availability and exclusivity are part of the product's appeal.

Question 12

The distribution intensity associated with products such as Dell personal computers is referred to as

Accepted Answer

The answer of The distribution intensity associated with products such...

Question 13

Exclusive distribution refers to

Accepted Answer

Exclusive distribution involves limiting the number of retail outlets that can sell a product in a specific area. Therefore, choice C, the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area, is the correct answer.

Question 14

Which buyer requirement would be most important in choosing a channel for a financial service for a novice investor who is interested in setting up a retirement account?

Accepted Answer

For a novice investor interested in setting up a retirement account, the most important requirement would be information. They would need guidance and education on the various retirement account options available to them, as well as the risks and rewards associated with each. The financial service provider that offers the most comprehensive and accessible information would likely be the preferred channel for this buyer.

Question 15

Driving time,proximity,and hours of operation for stores,and the usability of a website are all examples of which buyer requirement?

Accepted Answer

The given examples of driving time, proximity, and hours of operation for stores all refer to the convenience aspect of the buyer requirement, which is focused on making the buying process as easy and hassle-free as possible. The usability of a website also falls under the convenience category as it allows customers to easily access the information they need online.

Question 16

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

Accepted Answer

The answer of Most Apple retail stores have a Genius...

Question 17

Manufacturers most likely would use exclusive distribution for which of the following products?

Accepted Answer

Manufacturers most likely would use exclusive distribution for luxury, high-end products like Chanel perfume, Steinway pianos, and Baccarat crystal to maintain their image and perceived value.

Question 18

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as

Accepted Answer

Selective distribution refers to a level of distribution density where a company chooses to distribute its products through a limited number of retail outlets that meet specific criteria such as location or image. This approach allows the firm to maintain more control over the distribution process while still reaching a significant portion of its target market. Intensive distribution involves placing products in as many retail outlets as possible, while exclusive distribution involves restricting the number of retailers who can sell a company's products. Extensive and concentrated distribution are not commonly used marketing terms.

Question 19

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Accepted Answer

Exclusive distribution limits head-to-head competition for an identical product, which can be beneficial for retailers and industrial distributors. It allows them to differentiate themselves from their competitors and potentially have higher profit margins.

Question 20

All of the following are buyer requirements for choosing a marketing channel except which?

Accepted Answer

Ownership is not a typical buyer requirement for choosing a marketing channel. Buyers are more concerned with factors such as pre- or postsale services, convenience, variety, and information when deciding which channel to purchase from.

Quiz 12: Managing Marketing Channels and Supply Chains

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

John Deere manufactures and distributes industrial and farm equipment.This type of equipment is considered to be a specialty product.Which type of market coverage does John Deere most likely use?

Selective distribution refers to

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories,one of which is

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide

Bentley Motors makes one of the world's most prestigious automobile brands,targeting the ultra-luxury segment.Which type of market coverage does Bentley most likely use?

There are three degrees of distribution density,one of which is intensive distribution.What would best be considered opposite of this degree of distribution density?

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Which is the most common form of distribution intensity used today?

When only one retailer in a geographical area carries a firm's products,the density of distribution is referred to as

The distribution intensity associated with products such as Dell personal computers is referred to as

Exclusive distribution refers to

Which buyer requirement would be most important in choosing a channel for a financial service for a novice investor who is interested in setting up a retirement account?

Driving time,proximity,and hours of operation for stores,and the usability of a website are all examples of which buyer requirement?

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

Manufacturers most likely would use exclusive distribution for which of the following products?

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

All of the following are buyer requirements for choosing a marketing channel except which?