Question 1

One reason some people don't like to buy clothing from Internet retailers is the inability to know if the ordered clothes will fit.ImageTwin has developed a scanning system that obtains the measurements of individuals,which is then fed into a database.When you want to buy something at LandsEnd.com,you can see a 3-D image of what the item should look like on your body.This is an example of the __________ force in the marketing environment.

Accepted Answer

Twin's scanning system is a technological innovation that addresses the problem of fit when buying clothes online. Therefore, it falls under the technological force in the marketing environment.

Question 2

Inventions or innovations from applied science or engineering research are referred to as

Accepted Answer

Inventions or innovations from applied science or engineering research are referred to as technology. Patents are legal protections for inventions, but they are not the same as the inventions themselves. Scientific discoveries and theoretical development are important for advancing knowledge, but they may not have immediate practical applications in the form of technology. Dynamic engineering is not a commonly used term in this context.

Question 3

Apple Pay Ad 
-Technological advances sometimes have disruptive effects.One great advance can replace or substitute for existing products in a relatively short period.Apple Pay for iPads and iPhones is most likely to replace or substitute for

Accepted Answer

Apple Pay is a mobile payment system that allows users to make secure purchases with their iPads and iPhones without the need for physical credit cards or cash. Therefore, it is highly likely to replace or substitute for credit cards and cash.

Question 4

Technology is defined as

Accepted Answer

Technology is the practical application of scientific knowledge for a specific purpose, and it often involves the development of new inventions or innovations from applied science or engineering research. Therefore, option E is the most accurate definition for technology out of the given options.

Question 5

Even if she pays high taxes and has high expenses for necessities,if a consumer's __________ is still high after those,she may be able to take advantage of the luxurious vacation travel opportunities like staying at the Ritz Carlton in New York City's Central Park.

Accepted Answer

Discretionary income is the amount of money a consumer has left over after paying for necessities such as housing, food, and utilities. It's the money that can be used for non-essential items such as vacations, luxury goods, and entertainment. If a consumer's discretionary income is high, they can take advantage of luxurious vacation travel opportunities like staying at the Ritz Carlton in New York City's Central Park.

Question 6

Marketspace refers to

Accepted Answer

Marketspace refers to an information- and communication-based electronic exchange environment occupied by sophisticated computer and telecommunication technologies and digital offerings. It includes online marketplaces, e-commerce websites, and other electronic platforms where buyers and sellers can interact and conduct transactions.

Question 7

Next Issue App 
-Technological advances sometimes have disruptive effects.One great advance can replace or substitute for existing products in a relatively short period.The Next Issue app for tablets and smartphones with wireless connectivity are most likely to replace or substitute for

Accepted Answer

The Next Issue app provides access to a large selection of magazines and newspapers in a digital format, which can replace or substitute for printed publications. It does not affect TV broadcasts, digital video recorders, printed images, or online video games.

Question 8

Recently,ink has been developed that will conduct electricity.The application for this ink is to print circuitry that can be read electronically.This may help to drive down the cost of radio frequency (RFID)tags that are currently used in industry.This is an example of how __________ forces are applied to industry.

Accepted Answer

The development of ink that conducts electricity is a technological advancement that can have a significant impact on industry by driving down costs and improving efficiency. This is an example of how technological forces can impact industry.

Question 9

Growth of green technologies such as smart grid electricity services,online energy management,and consumer-generated energy are __________ forces that would be identified through an environmental scan.

Accepted Answer

Green technologies such as smart grid electricity services, online energy management, and consumer-generated energy are technological forces, as they rely on technology to provide sustainable and environmentally friendly solutions for energy consumption and management.

Question 10

Recently,the number of people who attended music concerts,plays,and other live entertainment increased because they had the __________ to enjoy these activities.

Accepted Answer

Discretionary income is the money that remains after paying for taxes and necessities.Discretionary income is used for luxury items such as theater and concert tickets.

Question 11

A local pet supplies boutique had a good year with rising revenues and reduced operating costs resulting in personal income for the owner of nearly $100 ,000.One-third of that went to local,state,and federal income taxes and another third went to pay for a home mortgage,car payments,food,clothing,and other necessities.What is the remaining third called?

Accepted Answer

The answer of A local pet supplies boutique had a...

Question 12

The Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as pen-and-ink signatures.This act created a demand for software and hardware that would collect,transmit,and receive digital signatures.This example indicates how __________ forces can work together in the marketing environment.

Accepted Answer

The Electronic Signatures in Global and National Commerce Act demonstrates the interaction between technological advancements in the form of digital signatures and regulatory policies that validate their use. Thus, this scenario exemplifies the collaboration between technological and regulatory forces in the marketing environment.

Question 13

Oral-B toothbrushes now connect to your smartphone to provide real-time feedback on your brushing.This is an example of how __________ forces help improve or replace existing products and companies.

Accepted Answer

Oral-B incorporating smartphone technology into their toothbrushes is an example of technological forces improving/ replacing existing products and companies.

Question 14

Medication sensors have been developed that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed.This is an example of how __________ forces help improve or replace existing products and companies.

Accepted Answer

The development of medication sensors is an example of technological forces driving innovation and improvement in the healthcare industry.

Question 15

Increases in discretionary income can occur as a result of all of the following except which?

Accepted Answer

An increase in interest rates typically leads to a decrease in discretionary income as individuals have to allocate more funds towards paying off debt or loans with higher interest rates. All of the other options, i.e. an increase in gross income, a decrease in taxes, an increase in disposable income, and a decrease in housing costs, can lead to an increase in discretionary income.

Question 16

Kelly had an excellent year as a salesperson in 2015,earning $97 ,000.She paid $37,000 for necessities such as mortgage,food,and clothing.Her state and federal income taxes totaled $24
,000.What was her discretionary income?

Accepted Answer

Discretionary income is calculated by subtracting necessities and taxes from total earnings: $97,000 - $37,000 - $24,000 = $36,000.

Question 17

Leigh and Rob prepared a household budget in an attempt to manage their money better.They prepared the following list: Monthly income (after taxes)= $4,500; Monthly expenses (necessities),which include rent,$550; auto loan,$250; student loan,$200; savings,$500; food,$200 = $1,700; Amount left over = $2,800 (income less necessary expenses).The $2,800 they had remaining is their

Accepted Answer

The amount left over after expenses is considered discretionary income, which is the money available for non-essential spending or saving. Therefore, option D is the best choice as it describes the remaining amount as discretionary income.

Question 18

This year the Shafer family has dined at nice restaurants almost four times a week.Between raises received by Mr.and Mrs.Shafer,their family income rose 11 percent,while the cost of living rose by 4 percent and property taxes went up 5 percent in their community.As a result,the family eats outside the home more often now,compared to dining out only a few times a month a few years ago.This reflects

Accepted Answer

The increase in the frequency of dining out by the Shafer family is due to their raised income, indicating an increase in discretionary income. The rise in property taxes and cost of living may have slightly offset this increase, but not enough to completely deter their increased spending on dining out. A and D are not relevant to the passage, as there is no mention of an increase in the number of fine restaurants or a rise in deflation. C and E are incorrect, as there is no mention of a negative gain in income or a shift from investing to spending.

Question 19

Cloud computing,such as Apple's iCloud,enables businesses and consumers to share data or use software applications directly from a remote server over the Internet or wirelessly rather than having that data file or program reside on a personal computer.This is an example of a __________ change in the marketing environment.

Accepted Answer

Cloud computing is a technological change in the marketing environment. It involves the use of remote servers over the internet or wireless networks to share data or use software applications, rather than keeping them on personal computers.

Question 20

According to the textbook,several new technologies are expected to have dramatic impacts on marketing.Among those cited are

Accepted Answer

The technologies mentioned in option D, namely the Internet of Things, computing with five senses, smart grid electricity services, and 3-D technologies, are all expected to have significant impacts on marketing. The Internet of Things will allow for more personalized and targeted advertising, computing with five senses will enable new forms of customer interaction, smart grid electricity services will allow for more efficient and sustainable marketing, and 3-D technologies will enable new forms of product design and visualization.

Quiz 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility