Question 1

A campus service organization annually raises money through the sale of T-shirts.What are the major components of the marketing program it should use to increase sales?
 Give at least one example of each.

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Question 2

What are the four components of the implementation phase of the strategic marketing process?

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Question 3

In 25 words or less,write a mission statement for a local community college.

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Question 4

What is the difference between a marketing strategy and a marketing tactic?

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Question 5

Identify and describe the three steps of the planning phase of the strategic marketing process.

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Question 6

The Boston Consulting Group's business portfolio analysis model can be used to analyze a firm's strategic business units.How is it used and what can it tell you?

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Question 7

What are the marketing mix elements that make up a cohesive marketing program?

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Question 8

Identify and explain each of the four market-product strategies represented by each quadrant in the diversification analysis matrix.

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Question 9

The logistics industry has sales of $800 billion per year.If a third-party logistics provider had sales of $8 billion,what would its market share be?
 Be sure to define market share and show your work in your answer.

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Question 10

Name and briefly describe the seven types of organizational goals or objectives.

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Question 11

Identify and describe the three phases of the strategic marketing process.

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Question 12

Define marketing dashboard and marketing metric and explain how these terms are related.

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Question 13

Explain what a Gantt chart is and how it is used.

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Question 14

Explain the difference between competencies and competitive advantage in an organizational setting.

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Question 15

The American railroad industry faced a serious decline in the 20th century.What business did rail executives believe they were in at that time?
 What business is a railroad company really in?
 Why is the difference important?

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Question 16

Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help identify the critical strategy-related factors that could impact the firm.

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Question 17

A campus service organization annually raises money through the sale of T-shirts.How could it use market segmentation to increase sales of the shirts?
 Be sure to include a definition of market segmentation in your answer.

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Question 18

One of the most recognized approaches to business portfolio analysis is the Boston Consulting Group's growth-share matrix.Describe this tool and the four quadrants of the matrix.

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Question 19

List the three steps of the planning phase of the strategic marketing process.Briefly describe what goes on during each of the three steps.

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Question 20

What is an organization's mission?
 What are some elements of a well-written mission statement?

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 What are...

Quiz 2: Developing Successful Organizational and Marketing Strategies

A campus service organization annually raises money through the sale of T-shirts.What are the major components of the marketing program it should use to increase sales? Give at least one example of each.