Marketing communicators can most effectively gain the consumers' attention by creating messages that truly appeal to their needs for _____.
A) product-relevant information
B) positioning-relevant information
C) demographic-relevant information
D) promotion-relevant information
E) attention

Question

Marketing communicators can most effectively gain the consumers' attention by creating messages that truly appeal to their needs for _____.
A) product-relevant information 
B) positioning-relevant information 
C) demographic-relevant information 
D) promotion-relevant information 
E) attention

Quizplus · Accepted Answer

Consumers are more likely to pay attention to messages that provide them with product-relevant information, such as features, benefits, and how the product meets their needs. This information is directly related to the product or service being offered and is therefore more likely to be of interest to consumers.

Marketing Communicators Can Most Effectively Gain the Consumers' Attention by Creating