In the cereal aisle at the supermarket,Reese noted that while brands of cereal aimed at appealing to adults were at his eye-level,Fruit-Loops and other brands appealing to children were just at his son's eye level.What kind of merchandise presentation is the supermarket using on this aisle?
A) Tonnage merchandising
B) Colour presentation
C) Frontal presentation
D) Idea-oriented presentation
E) Vertical merchandising

Question

Quizplus · Accepted Answer

The supermarket is using vertical merchandising, as they are placing the different brands at different eye levels based on their target audience. The adult-focused brands are placed at Reese's eye level, while the children-focused brands are placed at his son's eye level.

In the Cereal Aisle at the Supermarket,Reese Noted That While