Question 1

_____________ is used when retailers offer a limited number of predetermined price points within a classification.

Accepted Answer

Price lining is a pricing strategy where a limited number of price points are offered within a product category, allowing customers to choose from specific predetermined prices. This pricing strategy is typically used in retail environments where customers are looking for a range of different products and often has predetermined price points for customer convenience.

Question 2

______________ is a method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye.

Accepted Answer

Frontal presentation is a method of displaying merchandise where as much of the product as possible is exposed to catch the customer's eye. It is also known as forward-facing presentation or straight-merchandising.

Question 3

When Lorna went to buy a pair of walking shorts this spring,she first noticed the store had three racks of shorts.Then she noticed all the shorts on one rack were $35.95,all the shorts on the second rack were priced at $39.95,and all the shorts on the third rack were priced at $44.95.What type of merchandise presentation did Lorna see?

Accepted Answer

Lorna saw a price lining merchandise presentation where similar items are grouped together and priced at different levels, allowing customers to easily compare the prices and make a decision based on their budget. Each rack had shorts priced at a different level, and the prices were clearly displayed for customers to see.

Question 4

As you enter Yesteryear,a vintage clothing boutique,you're aware of how inviting the store is for browsers.All of the lighting is from floor and table lamps.The music is Benny Goodman serenades,and the air smells like powder.The walls are covered in vintage floral wallpaper.This environment has attractive:

Accepted Answer

The atmosphere created in the store through lighting, music, and scent falls under the concept of atmospherics, which aims to create a certain mood or vibe in a retail space to enhance the shopping experience for customers. The vintage floral wallpaper also adds to the overall atmosphere of the store.

Question 5

In which of the following stores would you be most likely to encounter a straight rack?

Accepted Answer

Straight racks are typically used in clothing stores to display items that are hung on hangers. Therefore, the most likely store to have a straight rack would be a department store, such as The Bay, that sells clothing. The other options (florist, toy store, supermarket, bookstore) do not typically sell clothing items and therefore would not have a need for a straight rack.

Question 6

By using ______________,stores can effectively organize their merchandise to follow the eye's natural movement.

Accepted Answer

Vertical merchandising involves displaying merchandise in a straight, vertical line following the natural movement of the human eye. This makes it easier for customers to scan through the products and find what they are looking for. It is a common technique used in retail stores to make the shopping experience more efficient and enjoyable.

Question 7

Celine is planning on redoing her kitchen.When she went into the home improvement store,she admired the various kitchens the store had set up.Each kitchen used a different style and colour scheme,and allowed Celine to consider the possible formats she could use.The home-improvement store had used a(n)__________ presentation.

Accepted Answer

The presentation used by the home-improvement store was focused on presenting different ideas and formats for kitchens. This is best described as an idea-oriented presentation.

Question 8

When Terence walked into the Hair Loft he noticed many large photographs displayed overhead and throughout the store,demonstrating styles of haircuts that he could request.These pictures are an example of:

Accepted Answer

Photos are a part of a store's communication mix.

Question 9

Blockbuster video rental stores typically place the most current tape boxes on shelves so that the scenes depicted on the tape box can attract the customer.This is an example of:

Accepted Answer

A frontal presentation is a method of display in which the retailer exposes as much of the product as possible to catch the customer's eye.

Question 10

In which of the following stores would you be most likely to encounter a rounder?

Accepted Answer

A rounder is a circular fixture used for displaying and organizing merchandise, typically clothing. Winners is a clothing retailer, making it the most likely store to have a rounder.

Question 11

When large quantities of merchandise are displayed together it is called:

Accepted Answer

Tonnage merchandising refers to displaying large quantities of merchandise together, often in bulk or on pallets. This technique is commonly used in warehouse stores or discount retailers where customers are looking to buy in large quantities and are less concerned with individual style or item presentation.

Question 12

Store lighting is used to:

Accepted Answer

Store lighting serves multiple purposes, including sculpting space, highlighting special merchandise, providing accurate color rendition of merchandise, and capturing a mood that enhances the store's image. Therefore, Option E, which indicates that store lighting does all of these, is the best choice.

Question 13

A bookstore organizes its stock by topic.It has a mystery novel section,a romance novel section,a how-to-do-it section,a travel book section,etc.The bookstore is obviously using a _____ presentation.

Accepted Answer

The answer of A bookstore organizes its stock by topic.It...

Question 14

In which of the following stores would you be most likely to encounter a four-way fixture?

Accepted Answer

Four-way fixtures are commonly found in clothing stores to display multiple items of clothing on each side of the fixture. Tip Top Tailors is a men's clothing store, making it the most likely choice.

Question 15

The most common method of organizing merchandise is by:

Accepted Answer

Organizing merchandise by style or item allows for easy navigation and visualization of products for customers. It also allows for efficient restocking and inventory management for retailers. Target market, vendor, size, and type of purchase may also be used for organization but may not be as universally effective as style/item.

Question 16

How does a retailer select which merchandise presentation technique it will use?

Accepted Answer

Retailers consider several factors when selecting which merchandise presentation technique they will use. They may look at the profit potential of each product and consider the nature of the product as well as what is consistent with the store's image. Additionally, they may look at the product's packaging to see if it requires any special displays. Therefore, a retailer considers all of these factors when selecting which merchandise presentation technique to use.

Question 17

Costco's merchandise is sold in large quantities and stacked high on metal shelving.This merchandising gives the customer a message of low prices.Which of the following merchandising techniques is Costco using?

Accepted Answer

Costco is using tonnage merchandising, which involves displaying large quantities of items stacked high on shelves to give the message of low prices.

Question 18

Which of the following is an example of the use of atmospherics?

Accepted Answer

Atmospherics refers to the design of an environment via visual communications, lighting, colour, music, and scent to stimulate customers' perceptual and emotional responses.

Question 19

Signs and graphics should act as a(n):

Accepted Answer

Signs and graphics should serve as a bridge between the merchandise and the target market by effectively communicating product information and benefits to the consumers. While they may create demand, showcase potential consumer purchases, and generate profit, their primary purpose is to connect the merchandise with its intended audience.

Question 20

In the cereal aisle at the supermarket,Reese noted that while brands of cereal aimed at appealing to adults were at his eye-level,Fruit-Loops and other brands appealing to children were just at his son's eye level.What kind of merchandise presentation is the supermarket using on this aisle?

Accepted Answer

The supermarket is using vertical merchandising, as they are placing the different brands at different eye levels based on their target audience. The adult-focused brands are placed at Reese's eye level, while the children-focused brands are placed at his son's eye level.

Quiz 6: Store Design, layout, and Visual Merchandising Strategy