Why is constructing a customer database potentially more difficult for customers making transactions in the stores?
A) Customer returns to the store confound the data
B) Store purchases with cash can be anonymous
C) Store customers are not interested in sharing personal information
D) Availability of store assortments is not always similar to website assortments
E) None of these

Question

Quizplus · Accepted Answer

With in-store transactions, it can be difficult to identify customers because customers can pay with cash, cheque, or third-party credit cards, making the purchase virtually anonymous.

Why Is Constructing a Customer Database Potentially More Difficult for Customers