In promotion situations it is possible for brand managers to formally evaluate promotions,provided that the procedure for evaluating each criterion is ____.

Question

Quizplus · Accepted Answer

In order for brand managers to effectively evaluate promotions, the procedure for evaluating each criterion must be clearly articulated, systematically implemented, and consistently applied to all promotions that are appraised. Therefore, all of the options presented in choices a, b, and c are necessary for the promotion evaluation process to be effective.

In Promotion Situations It Is Possible for Brand Managers to Formally