Amazon.com, a successful online retailer, manages an extensive database, which includes customers' names and their tastes in books and music.This information is used to determine which products are suggested to each customer.This is an example of how Amazon.com uses
A) publicity.
B) advertising.
C) sales promotion.
D) personal selling.
E) direct marketing
Correct Answer:
Verified
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A)the activities performed by
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Q249: The design of the promotion will play
Q250: Each year consumers receive more than _
Q251: Which of the following statements about executing
Q252: Direct marketing offers many benefits to consumers:
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Q267: The outcome of a direct marketing offer
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