The result of direct marketing offers that contain all the information necessary for a prospective buyer to make a decision to purchase and complete the transaction, are referred to as ________.

Question

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Direct orders refer to the result of direct marketing offers that contain all the information necessary for a prospective buyer to make a decision to purchase and complete the transaction. Lead generation is the process of identifying potential customers for a business's products or services. Indirect orders refer to messages that offer customers a choice to take an action, but do not clearly communicate all of the necessary information to make a purchase decision. Traffic generation refers to strategies that aim to increase the number of visitors to a website or physical store. First mover advantages refer to the benefits a company may gain by being the first to enter a new market or introduce a new product or service.

The Result of Direct Marketing Offers That Contain All the Information