Question 1

The _________ are provided by firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others.

Accepted Answer

Service-sponsored retail franchise systems are provided by firms that have developed a unique method for delivering a service and aim to profit by selling the franchise to others.

Question 2

Figure 13-6 
-H&R Block (figure 13-6 above) is an example of a __________ franchise system.

Accepted Answer

H&R Block is a service-sponsored franchise system, where the franchisor provides a service, such as tax preparation, and the franchisee operates under the franchisor's brand and system.

Question 3

_________.

Accepted Answer

Service-sponsored retail franchise systems are a type of franchise system where a service provider licenses its business model and brand to franchisees, who then offer the service to customers.

Question 4

When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market, (2) Which channel and intermediaries will best satisfy the buying requirements of the target market, and (3)

Accepted Answer

The profitability of the channel and intermediaries is a crucial factor to consider in making a decision. Ultimately, businesses need to make sure that they are choosing a channel and intermediaries that will result in a profitable return on investment. A and B may be important factors but are not the primary concern when selecting the best marketing channel or intermediary. D and E may be relevant to consider but are not the main determining factors in this decision.

Question 5

Breath mints, bottled water, and nail clippers would most likely use which type of distribution density?

Accepted Answer

Breath mints, bottled water, and nail clippers are low-cost and high-demand products that require extensive availability to the maximum possible customers. Therefore, they would most likely use intensive distribution, which uses multiple channels and outlets to ensure the widespread availability of the products.

Question 6

Wal-mart can obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support, given its position as the world's largest retailer.Wal-mart is an example of a

Accepted Answer

The administered vertical marketing system is characterized by a dominant channel member (in this case, Wal-mart as the largest retailer) that coordinates the activities of other channel members (such as manufacturers) to achieve efficient and low-cost distribution. In this system, the dominant member has considerable bargaining power to obtain cooperation from others in terms of product specifications, pricing, and promotion.

Question 7

In marketing the term __________ is used to describe the number of stores in a geographical area - and type of intermediaries to be used at the retail level of distribution.

Accepted Answer

The term that is used to describe the number of stores in a geographical area is density. The type of intermediaries to be used at the retail level of distribution is not specified in the question, so none of the other options (breadth, depth, mass, concentration) would accurately describe this concept.

Question 8

The __________ is common in the employment services and H&R Block tax services, where a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

The service-sponsored franchise system is common in the employment services and H&R Block tax services, where a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Question 9

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a _________.

Accepted Answer

The description provided is of an administered vertical marketing system, where one dominant member coordinates the activities of other channel members through power and influence, rather than ownership.

Question 10

Which of the following statements describes the most significant distinction between a corporate vertical marketing system and an administered vertical marketing system?

Accepted Answer

The most significant distinction between a corporate vertical marketing system and an administered vertical marketing system is how coordination is achieved at successive stages of production and distribution. In a corporate vertical marketing system, coordination is achieved through ownership and control of the entire distribution channel. In contrast, an administered vertical marketing system achieves coordination through the size and influence of one channel member rather than through ownership.

Question 11

An administered vertical marketing system refers to

Accepted Answer

An administered vertical marketing system is coordinated by the size and influence of one channel member, rather than through ownership or contractual agreements.

Question 12

The density of distribution whereby a firm tries to place its products or services in as many outlets as possible is referred to as __________ distribution.

Accepted Answer

The term "intensive distribution" refers to the strategy of making a product or service available at as many outlets (such as stores or online marketplaces) as possible in order to maximize its reach and accessibility to consumers. This is often used for products that are in high demand and have a broad appeal, such as basic household goods or popular snacks.

Question 13

General motors uses _________, where they licenses dealers in north america to sell their automobiles subject to various sales and service conditions.

Accepted Answer

General Motors uses a manufacturer-sponsored retail franchise system, where they license dealers in North America to sell their automobiles subject to various sales and service conditions. This system allows GM to control the sales and service processes, while also providing dealers with access to financing, training, and marketing support.

Question 14

The three degrees of distribution density are

Accepted Answer

The answer of The three degrees of distribution density are
...

Question 15

Intensive distribution refers to

Accepted Answer

Intensive distribution refers to the strategy of placing a product or service in as many outlets as possible. This is done to maximize the availability and accessibility of the product or service to consumers, and is typically used for fast-moving consumer goods. It is the opposite of exclusive distribution, where a manufacturer only uses one or a limited number of outlets for its products.

Question 16

Candy bars should most likely be sold using which type of target market coverage?

Accepted Answer

Candy bars are a low-cost, low-involvement product that is widely available and consumed by a large segment of the population. Therefore, the most appropriate target market coverage for candy bars would be intensive distribution, which involves placing the product in as many outlets as possible to make it easily accessible to consumers. This approach will help increase the brand's visibility, availability, and accessibility, which are essential for a product like candy bars.

Question 17

The __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers, who carbonate it, and market the finished product to retailers and restaurants.

Accepted Answer

The description given fits that of a manufacturer-sponsored wholesale franchise system where the manufacturer sells its concentrate to wholesalers who then market it to retailers and restaurants.

Question 18

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products, given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Accepted Answer

Procter & Gamble represents an administered vertical marketing system because it uses its size and power to obtain cooperation and influence over retailers to promote and price its products. There is no single ownership or contractual agreements involved in this type of marketing system.

Question 19

The _________ exist when franchisors license individuals or firms to dispense a service under a trade mane and specify guidelines.

Accepted Answer

Service-sponsored franchise systems exist when franchisors provide a license to individuals or firms to dispense a service under a trade name and specify guidelines. The other options refer to different types of franchise systems.

Question 20

_________.

Accepted Answer

Service-sponsored franchise systems are a type of franchise system where the franchisor provides a service rather than a physical product, and the franchisee operates under the franchisor's brand and system.

Quiz 13: Managing Marketing Channels and Supply Chains

The _________ are provided by firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others.

Figure 13-6 -H&R Block (figure 13-6 above) is an example of a __________ franchise system.

_________.

When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market, (2) Which channel and intermediaries will best satisfy the buying requirements of the target market, and (3)

Breath mints, bottled water, and nail clippers would most likely use which type of distribution density?

Wal-mart can obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support, given its position as the world's largest retailer.Wal-mart is an example of a

In marketing the term __________ is used to describe the number of stores in a geographical area - and type of intermediaries to be used at the retail level of distribution.

The __________ is common in the employment services and H&R Block tax services, where a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a _________.

Which of the following statements describes the most significant distinction between a corporate vertical marketing system and an administered vertical marketing system?

An administered vertical marketing system refers to

The density of distribution whereby a firm tries to place its products or services in as many outlets as possible is referred to as __________ distribution.

General motors uses _________, where they licenses dealers in north america to sell their automobiles subject to various sales and service conditions.

The three degrees of distribution density are

Intensive distribution refers to

Candy bars should most likely be sold using which type of target market coverage?

The __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers, who carbonate it, and market the finished product to retailers and restaurants.

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products, given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

The _________ exist when franchisors license individuals or firms to dispense a service under a trade mane and specify guidelines.

_________.