A rehabilitation center wants to target women in their 20s who have received some permanent disability as the result of a skiing accident.In terms of the criteria used for selecting a target segment, this market would
A)have no expected growth.
B)not be compatible with the company's current resources.
C)be very small.
D)be readily accessible to the firm's marketing programs.
E)be relatively simple to access.

Question

Quizplus · Accepted Answer

The target segment of women in their 20s who have received some permanent disability as the result of a skiing accident is likely to be very small, as it is a specific and narrow group. This could present a challenge for the rehabilitation center in terms of reaching enough potential customers to sustain their business.

A Rehabilitation Center Wants to Target Women in Their 20s