FIGURE 9-5
-In the Apple market-product grid shown above in Figure 9-5, for its PCs, the "iMac" is popular among all the segments Apple can target.This allows Apple to enjoy __________.
A)segmentation synergies
B)marketing synergies
C)product synergies
D)80/20 rule
E)usage rates

Question

FIGURE 9-5 
-In the Apple market-product grid shown above in Figure 9-5, for its PCs, the "iMac" is popular among all the segments Apple can target.This allows Apple to enjoy __________.
A)segmentation synergies 
B)marketing synergies 
C)product synergies 
D)80/20 rule 
E)usage rates

Quizplus · Accepted Answer

Product synergies occur when a product is popular across multiple market segments, allowing a company to streamline production and marketing efforts, as is the case with the iMac being popular among all segments.

FIGURE 9-5 -In the Apple Market-Product Grid Shown Above in Figure 9-5