Marketing refers to
A)the production or provision of goods or services that will generate the highest return on investment.
B)the strategies used in the advertising and promotion of goods and services.
C)the process of identifying the greatest number of target markets for a good or service.
D)the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large.
E)the activity involved in actually getting a product or service to the ultimate user.

Question

Quizplus · Accepted Answer

Marketing involves creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large. This definition encompasses more than just advertising and promotion, as it emphasizes the entire process involved in providing value to customers. Additionally, it is not solely focused on generating a high return on investment, but rather on creating mutual value for both the organization and its customers.

Marketing Refers to