A student wants to buy a cell phone so she can share pictures with her friends, and an insurance claims adjuster wants to buy a cell phone to document accident reports.If they both purchase the same model phone, which statement is most accurate?
A)The adjuster is a prospective customer because the phone will be used for work; the student is only a secondary user since the purpose of the phone is just for entertainment.
B)Both the adjuster and students are potential customers because in their own way, they both benefit from the product.
C)Neither the adjuster nor the student is a prospective customer, since most likely the company will pay for the adjuster's phone and the student's parents will pay for hers.
D)The student is the prospective customer since there are more students buying phones for personal use than there are insurance adjusters buying phones for business use.
E)Every person who uses a cell phone is a prospective customer whether they receive benefit from the phone or not.

Question

Quizplus · Accepted Answer

Both the adjuster and student have different needs and purposes for purchasing the same model phone, but they both benefit from the product, making them both potential customers. The fact that the adjuster needs it for work and the student for entertainment does not disqualify one or the other from being a potential customer.

A Student Wants to Buy a Cell Phone So She