The four Ps are commonly known as
A)the environmental or uncontrollable factors.
B)the environmental or controllable factors.
C)the marketing mix or controllable factors.
D)the marketing mix or uncontrollable factors.
E)predict, produce, price, and promote.

Question

Quizplus · Accepted Answer

The four Ps refer to the marketing mix or controllable factors that a company can manipulate in order to influence the market. The four Ps are product, price, promotion, and place, which are all under the control of the company's marketing team. The environmental or uncontrollable factors are outside of the company's control such as economic, social, and cultural factors. Option A and D are incorrect as they represent mixed elements, and option E is an entirely different set of words that do not relate to marketing.

The Four Ps Are Commonly Known as