The marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem are referred to as the __________.
A)marketing concept
B)marketing mix
C)marketing program
D)environmental factors
E)management tools

Question

Quizplus · Accepted Answer

The controllable factors that the marketing manager can use to solve a marketing problem are referred to as the marketing mix or the four Ps: product, price, promotion, and place. These elements can be adjusted and tailored to create a marketing strategy that effectively reaches the target audience and achieves the desired outcomes.

The Marketing Manager's Controllable Factors-Product, Price, Promotion, and Place-That Can