, you traced the outline of your foot on a piece of paper and gave it to a shoemaker.There was no distinction between right and left foot because you wanted your shoes as quickly as possible, and the shoemaker knew that you would buy them even if they just "sort of" fit.This is an example of a transaction that would have occurred during the __________ era in U.S.business history.
A)marketing concept
B)sales
C)production
D)societal marketing concept
E)market orientation

Question

Quizplus · Accepted Answer

This transaction would have occurred during the production era in U.S. business history, which lasted from the late 1800s to the 1920s. During this time, the focus was on producing goods as efficiently and inexpensively as possible, and there was little concern for customization or meeting individual customer needs. The shoemaker would have simply made a standard shoe based on the traced outline, with little consideration for the specific needs or preferences of the customer.

, You Traced the Outline of Your Foot on a Piece