In the life of a firm, the _________ era, covered the years from the 1920s to the 1960s.
A)production
B)sales
C)marketing concept
D)customer relationship
E)market orientation

Name: In the life of a firm, the _________ era, covered the years from the 1920s to the 1960s. A)production B)sales C)marketing concept D)customer relationship E)market orientation
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Question

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The sales era, spanning from the 1920s to the 1960s, focused on selling and advertising to overcome consumer resistance and increase sales volumes.

In the Life of a Firm, the _________ Era, Covered