FIGURE 1-5
-In Figure 1-5, letter "C" represents which stage in the life of market-oriented manufacturing firms?
A)Sales era
B)Production era
C)Age of consumerism
D)Marketing concept era
E)Customer relationship era

Question

FIGURE 1-5 
-In Figure 1-5, letter "C" represents which stage in the life of market-oriented manufacturing firms?
A)Sales era 
B)Production era 
C)Age of consumerism 
D)Marketing concept era 
E)Customer relationship era

Quizplus · Accepted Answer

The "Marketing concept era" is characterized by businesses focusing on identifying and meeting the needs and wants of customers, which aligns with the market-oriented approach.

FIGURE 1-5 -In Figure 1-5, Letter "C" Represents Which Stage in the Stage