The people who use the goods and services purchased for a household are called
A)organizational buyers.
B)household buyers.
C)ultimate consumers.
D)nonprofessional buyers.
E)collateral consumers.

Question

Quizplus · Accepted Answer

Ultimate consumers refers to the individuals or households who directly use the goods and services they purchase. Option A, organizational buyers, refers to businesses and other organizations that purchase goods and services for their own use or for resale. Option B, household buyers, is not technically incorrect, but the more common term is ultimate consumers. Option D, nonprofessional buyers, is not a commonly used term in marketing. Option E, collateral consumers, is not a term commonly used in marketing and does not accurately describe the concept of ultimate consumers.

The People Who Use the Goods and Services Purchased for a Household