Big Corp. advertises that "nine out of ten physicians prefer our products" when in fact the marketing research, done by Independent Research Co., was flawed. Big Corp. may be charged with false advertising, even if it believes the statement was true.

Question

Quizplus · Accepted Answer

The Federal Trade Commission Act authorized the FTC to act against unfair or deceptive acts without first proving the existence of anticompetitive behavior. The FTC was also granted the power to challenge false advertising of food, drugs, and cosmetics, regardless of the advertiser's knowledge of the advertisement's truth or falsity.

Big Corp Advertises That "Nine Out of Ten Physicians Prefer Our