Which foreign marketing strategy is characterized by niche companies that adapt their products to satisfy the high demands of differentiation and ignore economies of scale because integration is not very important?
A)Multi-domestic
B)International
C)Globalization
D)Transnational

Question

Quizplus · Accepted Answer

The multi-domestic strategy is characterized by niche companies that adapt their products to satisfy the high demands of differentiation. In this strategy, companies ignore economies of scale because integration is not very important. The focus is on meeting the varied demands of different local markets, and customization is the key to success. This strategy is often used in industries such as luxury goods, where customers demand unique and differentiated products.

Which Foreign Marketing Strategy Is Characterized by Niche Companies That